Aveda™, The Art and Science of Pure Flower and Plant Essences™, was founded in 1978 with the goal of providing beauty industry professionals with high performance, botanically based products that would be better for service providers and their guests, as well as for the planet.

Alterna’s unique hair care formulations not only improve the look and feel of your hair, but result in superior keratin production necessary for stronger, healthier growing hair. They go one step further to help restore and improve the condition of your hair. Alterna’s Enzymetherapy® - The Science of Skincare for Hair™ contains components that are essential for providing protection against color fade and the daily stresses responsible for hair damage. The result is truly revitalized and healthy hair… immediately and for years to come. This line is also Sulfate Free.


Goldwell has a complete system of haircare products that ideally complement the Goldwell color system. Goldwell shampoos, conditioners and styling products offer the utmost care for the hair, delivering fabulous results. All Goldwell products are formulated using the most innovative technologies to deliver predictable and vibrant results every time.

Moroccanoil™ combines traditional methods with contemporary needs and technology. It revitalizes hair and brings new opportunities to stylists and salons. For centuries Argan oil has traditionally been used by women in Morocco to treat hair and nails in order to counteract the effects of the hot climate and aging. The Argan tree only grows in an area of South West Morocco called Argana. It flourishes in the desert-like conditions and produces lush fruits much like olives yet larger and rounder. Inside the fruit grows a large nut that houses up to three almond-shape kernels which are the source of the miraculous oil.

Min New York develops professional-grade grooming products fusing breakthrough ingredient technology with research, precise formulation, and intuitive package design. MiN New York is passionate about providing simple, effective solutions to help you make the most of your every minute.


Sebastian Shaper Hairsprays are workable, light weight, brushable and humidity resistant. One of the Sebastian Originals is still in use today.